1/1/2024 0 Comments Instagram logo pop art![]() And Culture House DC, a cool graphic-covered church, on the other. Our concept “Live Artfully” takes inspiration from the property’s unique setting-sharing a courtyard with The Rubell Museum on one side. ![]() What was your thinking behind the solution? Design Army was tapped to bring their wild creativity to help Gallery 64 stand out in DC’s hyper-booming real estate market.Ģ. BUT the property is also surrounded by 15 other brand-new developments with similar amenities, features and fees-all targeting the same demographics. Gallery 64 is a new DC apartment building with a distinctly covetable address-set smack next to The Rubell Museum, famed for its progressive art exhibitions and contemporary collection. During pre-leasing, Gallery 64’s Instagram gained an average of 200 organic followers per month, and at opening Gallery 64 signed over 22 units in 2 months - often with a waitlist for tours.Īll answers from Pum Lefebure, chief creative officer and co-founder, Design Army: Much like a gallery opening, the Gallery 64 was the hot ticket in town. ![]() The many variations of the 64 are used to represent all aspects of “art” from textile design to break-dancing, while the curated photography visuals were concepted as modern “pop-art.” The brand colors are primary yet polished, and the brand patterns allow for a controlled graphic volume based on application. Gallery 64 branding is expressive, artful, and diverse. The property name is not only the street address (64 H ST SE) but is a reference to 1964 which marked a pivotal moment in contemporary culture with the invasion of The Beatles, civil and voting rights were in signaling for change, and the arts scene was exploding with new interpretations of creativity that would shape many generations to come. Leveraging this distinct attribute, the Gallery 64 brand evokes a very curated and artful approach. Gallery 64 is unique as it shares a courtyard with the Rubell Museum of Contemporary Art.
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